in accordance with the definition by Sabine Dembkowski, Fiona Eldridge and Ian Hunter, is the art and science of facilitating personal and professional development, learning and performance of an executive by expanding his options for behaving authentically. It is an action-based activity which leads to improvement of one or more aspects of professional and personal life for the client and is always based on the achievement of specific outcomes. The general aim of this type of coaching is to increase choice for the executive so that in this way he has more ways to achieve desired goals and this, of course, means a greater capability of a successful outcome.

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